Kenyans in months time will be tapping into a world Pay television that will offer a huge range of variety in movies, sports, documentaries, family and local programmes at Sh 1,000 per month for the service.
The Triple Play bundle including 100 channels Pay TV which has began rolling out its satellite TV in some parts of Nairobi is projecting to be accessible across the country, into remote areas in the next 6 to 18 months, so long as there is electricity.
Wananchi Group CEO Richard Bell said this will be accelerated as the concerned ministry of information and communications keeps on play its regulatory role of opening up the market by ensuring there is no monopolistic player thus providing a level playing ground as they have done in the mobile phone sector.
Wananchi Group through its Zuku brand whose 187 km of cable network has been connected approximately 37,000 homes in Kenya is envisioning to offer greater opportunity for local content thus enabling local entrepreneurs and producers to exploit their potential and sell their products across the world.
The CEO articulates that educational content will too be given its rightful place in this region and continent that direly need to exploit its resources through knowledge driven economy.
Bell said as pioneers of Triple Play provider for customers “to access high quality pay TV, supper fast broadband internet and Voice over Internet Protocol (VoIP) in one package” they are eying the greater East Africa region of ten countries; Kenya, Uganda, Tanzania, Ethiopia, Eritrea, South Sudan, Rwanda, Burundi, Malawi and Somalia.
“In the ten countries we are targeting, pay TV penetration is presently at less than 1 percent and we recognize that there is need for affordable quality content which is suitable for the entire family. We also recognize that customers' tastes and needs are evolving and there is greater pressure on companies to provide affordable quality products which offer value for money. Our satellite and cable offerings have before been designed to cater and meet this need,” he said.
The Group is not focusing on the DSTV market, Bell said we are bringing to East Africa a world class Play TV channel that will be affordable and accessible to a very wide market and we are trilled that we can give people a new entertainment experience, that will offer great value and extremely high quality and variety.
According to the the company they are positioning themselves to become the premier media operator in the region by scaling up their services to the retailer and corporate market in the region through its customer and corporate divisions.
On why they are targeting Africa, the CEO said Africa is the greatest growing consumer in the world at the moment, 300 million have cliched the middle income earners bracket. He concurred with the recently released report by World Bank that the purchasing power of Africa is growing very fast thus international companies scrambling to have their share.
The World Bank report revealed that 18 million of Kenyans can afford to spent between Sh 166 and Sh 1660 per day. It is this growing number that companies like Wananchi Group is targeting to tap into their services within the next 18 months.
The company too is mastering its competitiveness by outsourcing human resource that can enhance its edge in the market – to overcome redundancy as well as embrace innovation.
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